14th March 2019

535 acquires ‘Hard Wired’ from leading business anthropologist

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535 acquires Hard Wired from leading business anthropologist, Dr. Simon Roberts

Senior Editor Oliver Holden-Rea acquired rights from Euan Thorneycroft at AM Heath.

535 has acquired a book from leading business anthropologist, Dr Simon Roberts. Oliver Holden-Rea, senior editor, Bonnier Books UK, acquired Hard Wired: How Our Bodies Acquire Knowledge and Why We Should Learn to Trust Our Instincts from Euan Thorneycroft at AM Heath.

In Hard Wired, Dr Simon Roberts breaks down the revolutionary idea of ‘embodied knowledge’: the information that is unconsciously picked up by our body and that affects every area of our lives.

We have been told that Big Data is the future and that AI will soon make all of our choices for us, but, as Hard Wired proves, humans are far more capable than we have been led to believe.

Drawing on his unique experience working with some of the world’s most advanced companies and looking at a range of real-life examples and cutting-edge scientific studies, Roberts explains the various ways in which our body acquires, retains and employs experience and shows why we should learn to trust the instincts that inform everything from our most trivial actions to our most crucial decisions.

We have been told that Big Data is the future and that AI will soon make all of our choices for us, but, as Hard Wired proves, humans are far more capable than we have been led to believe.

An incredible look at the human capacity to learn, adapt and excel.

About Dr Simon Roberts

For years, Dr Simon Roberts has been helping some of the largest global organisations to learn what Big Data cannot teach us. He has worked with Facebook, Google, Intel, P&G and many other Fortune 500 companies, as well as the Cabinet Office, through his ethnographic research company Stripe Partners. He writes and speaks widely on research, innovation and strategy, and his work has been covered by the likes of the Financial Times, Wall Street Journal, BBC Radio 4 and The Telegraph.