Dumughn and McKeown promoted at Bonnier Books UK

Dumughn and McKeown promoted at Bonnier Books UK

Bonnier Books UK today announces two key promotions, strengthening its adult trade marketing team.

Stephen Dumughn, currently marketing director of fiction imprints Zaffre and Manilla Press, has been promoted to marketing director – adult trade. This newly-created role will see Dumughn take responsibility for marketing across the wider adult trade business, including non-fiction and comprising the Blink Publishing, John Blake Publishing, Zaffre and Manilla Press imprints.

Dumughn joined the business in 2016 from Little, Brown where he was deputy marketing director.

‘I’ve loved being part of the fiction team at Bonnier Books UK, and the last three years have been the most enjoyable and rewarding of my career. It has been an absolute thrill to watch us grow achieve so much in such a short time, and to work alongside so many talented colleagues and authors on a daily basis.’

Stephen Dumughn, Marketing Director – Adult Trade

Kate Parkin, Managing Director of Adult Trade at Bonnier Books UK, said: ‘Since he joined the business in 2016, Stephen has proven himself to be a genuinely original, innovative and creative marketeer. He has played a crucial role in the rapid growth of our fiction business, and the standout campaigns he and his team have produced has been widely praised across the industry. As we continue to grow and develop both our fiction and non-fiction publishing, I couldn’t be more excited to have Stephen’s input across the wider adult trade business.’

Stephen Dumughn, Marketing Director – Adult Trade, said: ‘I’ve loved being part of the fiction team at Bonnier Books UK, and the last three years have been the most enjoyable and rewarding of my career. It has been an absolute thrill to watch us grow achieve so much in such a short time, and to work alongside so many talented colleagues and authors on a daily basis. I can’t wait to start working with Matt [Phillips] (publisher – Blink Publishing, John Blake Publishing) and the equally brilliant non-fiction team, and play a part in their incredibly exciting plans for the future.’

Felice McKeown, currently head of digital marketing – fiction, has been promoted to the newly-created role of campaigns director. In this role, McKeown will develop strategy for authors and help to grow new author brands, aswell as leading campaigns across adult trade.

Stephen Dumughn, Marketing Director – Adult Trade, said: ‘Felice’s creative flair, resourcefulness and infectious energy have resulted in some of the most stand-out and effective marketing campaigns that I’ve seen in a long time and have drawn praise from across the book trade. Working with Felice has been an absolute joy and I couldn’t be more thrilled to see her take this extremely well-deserved step up.’

‘As the publishing and the team goes from strength to strength, I’m thrilled to have the opportunity to continue to champion our lists in this newly-created role.’

Felice Mckeown, Campaigns Director – Adult Trade

Felice McKeown, Campaigns Director – Adult Trade, said: ‘I’ve absolutely loved working with all the brilliant authors and people at Bonnier Books UK over the past three years, and, as the publishing and the team goes from strength to strength, I’m thrilled to have the opportunity to continue to champion our lists in this newly-created role.’

Dumughn will report into Kate Parkin, Managing Director – Adult Trade and McKeown will report into Dumughn. They will both take up their new roles with immediate effect.

Dumughn’s promotion follows the departure of Lisa Hoare, communications director – non fiction, in January.