Appointed CEO in 2017, Perminder has spearheaded the evolution of Bonnier Books UK into an agile, modern and sustainable publisher: achieving record profits; delivering a host of bestsellers; and expanding its influence by broadening its publishing through new imprints and pioneering partnerships.

Perminder has built a reputation as an open and progressive leader, fostering a culture of inclusion, and creating a purpose-driven work environment where people are empowered to do their best work, and given the trust, time and flexibility to deliver. Under her leadership, Bonnier Books UK became the first major UK publisher to announce a fully flexible working policy, and introduced an industry-first pregnancy loss policy. She also drove the publication of the company’s first Inclusion & Representation Action Plan, designed to accelerate progress in the industry.

A publishing innovator, Perminder previously co-founded Blink Publishing, the first imprint to collaborate with a vlogger: the multi-bestselling Alfie Deyes. She has been recognised as one of the UK’s most powerful leaders in surveys conducted by Green Park, Guardian and Operation Black Vote in 2017 and 2020; and regularly appears on The Bookseller 150.

Perminder is President of the Publishers Association; Chair of the board of trustees of award-winning mentoring charity and support network, Arts Emergency; member of the Creative Industries Council; fellow of the Royal Society of Arts; and a member of the advisory board for Kingston University’s publishing programme.

In her few remaining hours of spare time, in this specific order, she likes to keep fit and then unwind with a good bottle of red wine and an even better book.