12th February 2021

Bonnier Books UK appoints Signore to grow health and wellbeing list Lagom

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Bonnier Books UK appoints Signore to grow health and wellbeing list Lagom

Bonnier Books UK has appointed Michelle Signore to the newly-created role of editorial director of health and wellbeing list Lagom.

Michelle Signore will join the company from Transworld, where she spent the last ten years publishing commercial non-fiction with a mind, body, spirit edge, including books by The Unmumsy Mum, Chloe Madeley, Dr Ranj Singh and many others.

Matt Phillips, Publisher of Blink, Lagom and John Blake, said: ‘I am so thrilled that Michelle is coming to join us. She is known across the industry for her positive energy and business acumen and she has demonstrated her keen eye for trends and bestsellers over and again throughout her career. Michelle is the perfect person to lead our newly re-focused Lagom imprint which already features authors like Professor Steve Peters. I can’t wait to start working with her.’

The appointment signals a refreshed focus for the Lagom imprint, targeted with becoming an industry-leading destination for lifestyle books focusing on physical and mental wellbeing that “tap into the zeitgeist”.

Phillips added:

“Michelle’s appointment is part of an overall strategy to grow Bonnier Books UK adult non-fiction offering in popular areas with international appeal and strong backlist potential.”

Kate Parkin, Managing Director of Adult Trade Publishing at Bonnier Books UK, said: ‘We are delighted to have persuaded a publisher of Michelle’s calibre to lead our Lagom imprint. Michelle joins a lively and innovative existing non-fiction team and we are all looking forward to her arrival.’

Michelle Signore said: ‘I have loved my time at Transworld and been lucky enough to work with many fantastic authors but I couldn’t be more excited to be joining Matt and the hugely talented team at Bonnier. I love their entrepreneurial spirit and I’m really looking forward to contributing to their continued growth and to being part of the development of the already impressive Lagom health and wellbeing list.’

Signore will join the company 15th March, reporting into Matt Phillips.