3rd February 2022

Bonnier Books UK relaunches Lagom under Signore

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Bonnier Books UK is today relaunching its health and lifestyle imprint, Lagom under editorial director Michelle Signore. As part of the relaunch the imprint has unveiled a new brand identity and several new titles for its 2022 list.

Previously launched in 2017, the new look Lagom will publish a carefully curated list of around ten titles each year focusing on physical and mental wellbeing.

The word Lagom is derived from a Swedish philosophy meaning ‘not too much, not too little’, evoking a sense of balance in life – and takes its inspiration from the company’s Swedish heritage.

The 2022 list features expert voices and content which taps into the zeitgeist. It will span areas of publishing such as nutrition, fitness, parenting, mental health and relationships, and forms the blueprint for years to come.

Signore said: ‘It is so exciting to be relaunching the health and lifestyle list here at Bonnier Books UK. Now more than ever, people are searching for ways to recalibrate – whether that’s through a greater understanding of how our minds and bodies work, or whether it’s a shifting in perspective about how we relate to the world around us. At Lagom, we aim to publish books that inspire, empower and support our readers and which can offer practical tools to help them find that balance, be that in mind, body or spirit.

‘We have got off to a fabulous start! I’m so delighted to have brought parenting expert Kate Silverton and nutritionist Amelia Freer to the Lagom list – more details to come on those this year.’

Titles announced for Lagom’s relaunched 2022 list include:

Age Proof by Professor Rose Anne Kenny – January 2022

Professor Kenny is Head of Medical Gerontology at Trinity College, Dublin. In Age
Proof, she draws on her own pioneering research and the latest evidence to demystify why we age and shows us that 80% of our ageing biology is within our control: we can not only live longer lives but become happier and healthier deep into our later years. Published earlier this month, we are so delighted that Age Proof is a No 1 bestseller in Ireland!

Looking Inward by Swami Purnachaitanya – April 2022

A beautiful book about how we can use meditation to find calm in a chaotic world, written by sought-after yoga and meditation teacher, Swami Purnachaitanya. An insightful guide that blends his personal story and vast experience, ancient wisdom and practical exercises to help us on our unique journey towards inner peace.

You Don’t Understand Me – The Young Woman’s Guide to Life by Dr Tara Porter – April 2022

Writing directly to girls and young women, leading clinical psychologist Dr Tara Porter draws on decades of experience to offer them insight into their own psychology. From exams to friendship, from families to love, Tara pulls together everything she has learnt to provide accessible explanations and suggestions for teenagers and young women everywhere.

How to Talk When Kids Won’t Listen by Joanna Faber and Julie King – July 2022

The latest book in the internationally bestselling series of ‘How to Talk …’ parenting books. How to Talk When Kids Won’t Listen is filled with top tips, relatable stories, and forward-thinking techniques designed to transform your relationship with your child.

Non-fiction Publisher Matt Phillips said: ‘At a time when we have never needed to look after our mental and physical health more, it is so exciting to be relaunching Lagom under Michelle Signore’s stewardship. With her publishing expertise, knowledge of her subject and strategic mindset, Lagom is already well on the way to becoming the top destination list for all our wellbeing needs.’

Signore joined Bonnier Books UK in March 2021 following 10 years at Transworld.

Lagom’s new imprint identity and logo was designed by Tom Leach, creative director at Evoke.