Our AI approach

At Bonnier Books, we pioneer the responsible use of AI – to empower our people, protect our authors, and enhance the experience of our readers.

We believe AI can enhance how we serve our authors and readers – through better tools, smarter processes, and new creative possibilities. It can open up new opportunities to share stories more widely, inclusively, and to meet every reader where they are. But we also recognise the deep responsibility that comes with its use. AI must never replace the originality, voice, or integrity that define publishing. Our approach is guided by transparency, respect for creators, and the principle that human creativity always comes first.

Guidelines

We have developed strong internal guidelines for the use of AI in the workplace. Through training, collaboration, and open dialogue, we empower staff to use AI confidently, safely, and creatively – aligned with our values.

Transparency

It should be clear to readers, listeners, creators, and partners if generative AI tools have been used.

Copyright

We are committed to protecting copyright and ensuring that our publications are not used for training of AI models.

Ethical Considerations

We are aware of the ethical risks associated with AI and use it in a manner that respects the rights of authors, creators, readers, listeners, and publishers, while maintaining the highest quality standards.

Continuous Evaluation

We will regularly evaluate our approach to AI, always aiming for thoughtful and ethical AI use that reinforces our position as responsible pioneers in publishing – creating impact and shaping a future where technology serves to strengthen human creativity.