Matt Phillips, publisher for Blink, has acquired a new book from Top Gear presenter, writer and national treasure Andrew ‘Freddie’ Flintoff. World All Language rights were signed with David Luxton, David Luxton Associates on behalf of M&C Saatchi Merlin.

Publishing at the end of October 2021, The Book of Fred showcases Flintoff’s unique approach to life. It is filled with anecdotes, observations and the odd opinion all told with Fred’s trademark humour and no-nonsense style. Spanning all stages of his life from childhood indiscretions to adult, well, indiscretions, the book bounces from the sublime (his series winning performance in the 2005 Ashes) to the ridiculous (singing Elvis Presley’s ‘Suspicious Minds’ in front of a live audience); from the highs (making the transition to top TV presenter) to occasional lows (accidently upsetting the lovely Bruce Forsyth); and from the profane (discussing Shane Warne’s barnet with Hollywood royalty) to the profound (why ‘having a go’ leads to self-respect).

The Book of Fred will share Flintoff’s code for success, happiness and a life fully lived, gleaned from half a lifetime of hard yakka on the wicket, in the dressing room, behind the wheel, in the boxing ring, and even treading the boards of a stage musical. This is his way of giving his readers a laugh, some joy, and (the occasional) pause for thought along the way.

Flintoff said: “This is not a book of life lessons. I’m not going to tell you to make your bed or stand up straight. None of that. There is no blueprint in these pages. But, this last year we’ve all had a moment to reflect, and I’ve had the chance to look back and notice that although there’s been little method in the madness of my life, there has been the occasional common thread. I hope readers have a laugh and a good time and maybe, you know, pick up the odd accidental pearl of wisdom.”

Phillips said: “Fred is a national treasure – a natural storyteller and someone who lives life to the full. It’s hard to imagine anyone else having a career that spans sporting hero, TV star, musical performer and amateur boxer. But somehow Fred’s done the lot. I think we can all learn something from his open, have-a-go attitude. The lesson to take from this book is: be more Fred.”

Publishing on 28th October, The Book of Fred will be available in hardback, eBook and audiobook.