Bonnier Books UK today launches a new, refreshed brand identity to reflect its growth and evolution as a publisher.

The company’s ‘open book’ brand symbol derived from the ‘B’ in the Bonnier logo has been simplified so it is more modern and digital friendly and can be applied more creatively as a visual device. As well as a new colourway and typography, the refresh has also introduced more flexibility into the brand system.

The refreshed brand identity was designed by Tom Leach, creative director at Evoke.

Lois Bray, Brand, Communications & Creative Director said: “The purpose of the refresh was to create a more modern, vibrant look and feel that better showcases the fantastic books that we publish and the culture we’ve worked together to build. Tom has done a brilliant job of responding to our brief, creating an identity that we can all be really proud of.”

Perminder Mann, CEO, said: “As we approach the next phase of our growth, it became clear that we needed a more dynamic brand identity that better communicates our values as a modern, sustainable publishing business for the future. I’m thrilled to be sharing our new look with our authors, illustrators, brand partners and the wider publishing community today. I hope they love it as much as we do.”

Earlier this month the company formally opened the doors of its new headquarters at grade-II listed Victoria House in Bloomsbury Square, central London. The company occupies a dedicated state-of-the-art workspace on the fourth floor, with access to multi-use meeting rooms and communal areas across the building’s 150,000 sq ft of space, including a café and roof terrace for informal meetings.

As part of its strategy for growth, Bonnier Books UK recently acquired independent Scottish publisher, Black & White Publishing.