Piccadilly Press marks Fortieth year of limitless adventure with new ‘Portal’ logo.

Piccadilly Press, an imprint of Bonnier Books UK, is celebrating its fortieth anniversary with the reveal of a brand-new identity and logo.

Designed by Tom Leach, creative director at Evoke, the new logo represents the imprint’s belief that books are a portal to limitless adventure, and invites young readers to take the leap into their imaginations.

From graphic novels to future classics, Piccadilly publishes books aimed at readers aged 5 to 12 years old, offering everything from highly illustrated first chapter books to groundbreaking stories for confident readers.

Marking its fortieth year of building future generations of readers, Piccadilly’s blockbuster publishing over the course of 2024 has included Ash Bond’s acclaimed fantasy debut Peregrine Quinn and the Cosmic Realm; and the third title in Stephen Mulhern, Tom Easton and Begoña Fernández Corbalán’s Max Magic series – an instant Sunday Times Children’s #1 bestseller upon publication this May. Upcoming highlights over the remainder of the anniversary year include author–illustrator Hannah Peck’s new middle-grade title, The River Thief; graphic novel Anzu and the Realm of Darkness by Mai Nguyen; and Feather and Claw by Marta Palazzesi, translated from the Italian by Denise Muir.

Piccadilly titles will begin bearing the new logo from today, with the new branding rolling out across its social media channels. The imprint has also announced a host of activity to celebrate its anniversary year – ranging from birthday cards for authors and booksellers to a giveaway of ‘Piccadilly Picks’ titles to schools, libraries, and charity partner the Children’s Book Project.

Ruth Bennett, editorial director at Piccadilly Press, said: ‘Our dynamic new logo perfectly conveys how passionate we are about publishing books that engage and excite young readers. They are portals to limitless adventure, capable of transporting every child to new worlds and providing a stepping stone for fresh ideas and perspectives.

‘We are hugely proud of the breadth of our publishing, offering young readers the chance to pick the stories that excite them – from bestsellers like Peter Brown’s The Wild Robot series, soon to be a major DreamWorks animated film, to award-winners like Maisie Chan’s Danny Chung Does Not Do Maths, to exciting new voices, such as debut author Ash Bond, author of Peregrine Quinn and the Cosmic Realm – and there is so much yet to come for Piccadilly. As we celebrate our fortieth year, our message to all our child readers is “Get reading and leap into your imagination!”’

Tom Leach, creative director at Evoke, said: ‘We aimed to build a new brand identity that reflected what Piccadilly is today, creating an identity as playful and energetic as the imprint itself. Inspired by the concept of escapism, imagination and the magical adventures awaiting in each and every story, we created “The Portal”. Open a book and be instantly transported to a new world, wherever the author and reader’s imagination takes them. Bringing other worlds and stories closer, allowing young readers to follow their passions and to have fun as they develop into book lovers of the future.’