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Black & White snaps up lunchbox guide from food influencer Stirling

Black & White Publishing, the flagship commercial imprint of Bonnier Books UK’s Black & White Publishing Group, is set to publish The Lunchbox Mama by influencer Rachel Stirling.  

World Rights were acquired directly from the author by Ali McBride, publishing director at Black & White. 

The Lunchbox Mama is a treasure trove of beautifully balanced and easy recipes to make food fun again for every lunchbox, every day of the week. 

Designed for all children, but also catering for fussy or reluctant eaters, The Lunchbox Mama includes everything from super simple everyday ideas, freezer saviours and playdate platters to beautifully curated themed lunches for any celebration. Every recipe is full of inspiration and will take packed lunches from the mundane to the magical.  

Use the Lunchbox Formula to relieve the mental load of packing lunches, tick off food categories to ensure a balanced lunch and check the cheat sheets to make the big shop easy, help feed kids in the school holidays and keep them entertained with a series of ‘snacktivities’. 

The Lunchbox Mama is the perfect book to create brilliantly simple lunches for children aged between two and twelve years old and for those looking for solutions to fussy eating and healthy balanced meals on a budget. 

Rachel Stirling said: “I’m so excited for The Lunchbox Mama book to make it out into the world – it’s something I’ve dreamed of writing since I started sharing my fun food ideas for kids online five years ago. Packing lunches can be so dull so I want to show mums (and dads, carers, grandparents etc) how to have fun while doing it day in, day out! I’ve included everything from super quick ideas to elevate lunch in a hurry, to new everyday faithful’s, to all out fun themed lunch boxes for special occasions. So there is something for everyone and lots of fun to be had along the way too!”

Ali McBride said: “Rachel is amazing at what she does and has created a wonderful community for people to help make lunchtime fun. We are delighted to be working with her to publish this beautifully curated guide to children’s meals. Including tips, fun activities, cheat sheets and more, it’s everything you need to make your life easier and their lunches magical.’ 

Rachel is a UK food content creator sharing fun food ideas to help combat the monotony of feeding young kids and fussy eaters the same foods day in day out. She started her Instagram page ‘The Lunchbox Mama’, in 2019 sharing her son’s school packed lunches and has grown her online community to over 200k followers. She has since worked with companies such as Aldi, Flora, Quorn and Sistema. She lives in Suffolk with her husband, two children and their cat. The Lunchbox Mama is her first book. 

The Lunchbox Mama will be published 29 August 2024.