Zaffre Publishing Group, a division of Bonnier Books UK, has announced the promotion of Madiya Altaf to senior editor of health and well-being imprint Lagom. 

Altaf’s promotion is part of a deepening investment by Bonnier Books UK in an area that they see as crucial to the modern publishing landscape. At Lagom, Altaf will report into Editorial Director Michelle Signore, as the list looks to double in size over the coming years.

Altaf, who has published books such as Jade Bowler’s The Only Study Guide You’ll Ever Need, has already acquired upcoming Lagom publications Why Don’t I Have Anything To Wear? by TikToker Andrea Cheong and Money on Your Mind by financial psychotherapist Vicky Reynal. She is commissioning in areas including health, wellness, self-help, mental health, relationships, popular science, psychology, and trend-based subjects. 

Matt Phillips, non-fiction publisher, Zaffre Publishing Group, said: ‘From the moment she joined us, Madiya’s tenacity and publishing nous have shone through. She has been acquiring books since she was an assistant, and has proven time and again that she has a nose for a trend-based bestseller’Madiya Altaf said: ‘Bonnier Books UK is such a wonderful place to work, and I’m so excited to be stepping up to be a part of the brilliant Lagom list. I have always loved looking out for trend-based books which cater for a young audience and I am so pleased to have the opportunity to do this on such a forward-thinking and dynamic list as Lagom. This is a list that inspires, empowers and supports readers, and I can’t wait to further develop our publishing.’